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PRESS RELEASES

"... Oxford and IBH publishing are working on a Mumbai Kids Directory of nearly a thousand child-related services in the city. The volume covers just about everything from nurseries and playschools to kiddy entertainers, pediatricians, party organisers and child-oriented interior decorators, explains Mumbai hausfrau Rina Mehta, who is compiling this valuable tome. After all, today’s children are important people, says Mehta. Way to go chhota huzoor." India Today - 30th Aug 1999

Book on children to be released....... The Navneet Mumbai Mum’s Guide will be released at Crossword on November 18 at 6 PM. An open forum for discussion with a panel of eminent persons dealing with children and education will mark the event. The panelists include Mr. Kannade, the secretary schools education, Ms Laxman, author of many children’s books such as Thama series (also wife of R.K.Laxman), Dr. R.K.Anand, pediatrician and author of books on children, Ms Shroff, principal of the infant section of Cathedral School. The book will be released by police commissioner R.H. Mendonca and introduced by Gauri Khan. Thursday 18th Nov 1999 (Express Newsline) Indian Express

Rina Mehta’s Navneet Mumbai Mum’s Guide will be released at Crossword bookstore today at 6 PM. There will be a discussion on the life of a child in Mumbai today. On the panel are Dr. R.K.Anand, Kamala Laxman and others. Mahalaxmi Chambers, 22 Bhulabhai Desai Road. Thursday 18th Nov 1999 (Time Out) Mid-Day

Bringing up mums..... Navneet Mumbai Mums Guide, released yesterday, makes parenting a little more easy………By Vidya Shivram Headstart or Mary Poppins? Cathedral or Bombay Scottish? What’s the donation like? Should junior go for French lessons or drama workshops? Are these thoughts your nightmare? The choices a bolt on blissful existence? Well, here’s some good news for expectant mothers, young fathers, newly weds, worried grandparents and in fact, anyone whose life revolves around kids. Last evening saw the release of Rina Mehta’s Navneet Mumbai Mums Guide, at Crossword bookstore. Commissioner of police, Ronnie Mendonca, did the honours, and the first book was presented to Gauri Khan, wife of actor Shahrukh Khan, and a young mother herself. The book took shape when Mehta went through the exercise of finding the ‘right’ nursery and the school for her child. The various schools in the city, admission procedures, hobby classes, kiddie party organisers and tips form the content of this volume, priced at Rs. 100. The event was followed by an interactive discussion in the life of a child in the city today, focussing on education, Dr. R.K.Anand, noted child specialist, chaired the discussion. Others on the panel included Mehta, Kamala Laxman, an author of children’s books, Mrs. Shroff, principal of the Infant School of Cathedral and John Cannon School, and Maureen Sequeira, principal of Headstart. While acknowledging that policy decisions in education had to come from the government, the session highlighted various important aspects in children’s upbringing. An enthusiastic audience (largely mothers with kids in tow) shared their views and experiences in the different stages of their child’s education. The horror of not getting your darling admitted in the best school in town, the right age to send your baby to a play school, how extracurricular activities taper off as academics loom larger, having fun with your kids, the crucial role of teachers, the bane of tuition’s - these were just a few of the topics touched upon in a lively session. Many parents present were keen on being guided in choosing the best, was clear from the sales of Mehta’s book that promptly followed the event. Friday 19th Nov 1999 Mid-Day

Mother's guide..... It's happened at last. After a Mumbai Good Food Guide and a Mumbai Shopping Guide, now there's a Navneet Mumbai Mums Guide (Oxford and IBH) devoted to harrased mommas in the metropolis. Meticulously researched by Rina Mehta, a former exporter and now a full time parent, the 361 page tome contains an exhaustive list of play schools, nurseries and high schools along with registration and admission details. There's also a section dealing with special classes for children ranging from cooking to spiritualism, in addition to information on everything you would need for those ever-challenging birthday parties - clowns, magicians, candy floss, even tattoos. - Price: Rs. 100. India Today

Mumbaikars are hooked and booked this month..... Books, book launches and book signing sessions, seem to have suddenly caught the fancy of Mumbaites, who need a new interest every now and then to keep the adrenaline rushing. Of the many book dos last week, three stood out for the people involved in them. Wednesday saw Mumbai Mum’s Guide launched by police commissioner Ronnie Mendonca and Gauri Khan at crossword. Written by Rina Mehta, the book launch saw an enthusiastic crowd of young mothers. Mumbai Mum’s Guide reads like a ready reckoner of schools, courses and classes, party organisers and such other handy information and young mothers in the city will get very excited over it. Tuesday 23rd Nov 1999 (Bombay Times) Times Of India

A book for mothers with young children..... Navneet Mumbai Mum’s Guide, written by Rina Mehta, was released by Oxford & IBH Publishing Co.Pvt. Ltd. recently. A directory of Mumbai schools, nurseries, classes, party organisers and more, this book is meant for mothers who need to have a source of information pertaining to kids. The book is divided into three sections - schools, classes and parties. An alphabetical and area index, along with the icons used, make for easy reading. Relevent details like registration and admission ages, as well as their dates and timings, have been thoughtfully included. Rina Mehta is an honours graduate in economics, and started her career in advertising. But she chucked it all up when her daughter was born four years ago to become a fulltime mother. Currently she is involved in the field of integral education, which means 'educating the child as a whole', and hopes it will soon become a part of the mainstream curriculum. "It was when my daughter Tanvi was born that I felt the need for such a book," says the author. Her very own listing of addresses, phone numbers, timings, dates and admission ages resulted in this full-fledged book which took three years to compile. She says, "Being a mother, I realised that Mumbai is a box of opportunities and activities for children. I can choose from a million options what I feel is most suitable for my child. That's the wonderful part." Free Press Journal

Mums celebrate..... Whoever thought mothers will ever need to refer a book to give the best to the kids? Well, for the Generation-X of supermoms it seems just the right thing to do, if the crowd of enthusiastic young mothers at the launch of Rina Mehta’s Navneet Mumbai Mum’s Guide was any indication. The book, launched at Crossword, had police commissionser Ronnie Mendonca and Gauri Khan, the pretty wife of super star Shahrukh Khan, who introduced it in style. The book lists playschools, schools, various courses and classes, fun stuff like organising parties….So when they get too much to handle, you know what to do. Tuesday 23rd Nov 1999 (Bombay Times) Times Of India

No. 1 in Top Five - Non Fiction. Sunday 28th Nov 1999 Sunday Mid-Day

Holiday guide..... Rina Mehta of the Mumbai Mum's Guide fame, has come up with Summer Special, a slim handy supplement to help mothers combat those "I'm bored" holiday blues. The 86 page volume lists summer classes and activities across the city all categorised into geographical districts. For details log onto mustformums.com. Price : Rs.40 India Today No.1 in the non-fiction section of Top 10 Bestsellers. India Today - 17th Jan 2000 No.3 in the non-fiction section of Top 10 Bestsellers. India Today - 7th Feb 2000

MUM, you'll love this website!..... Summer vacation is here already, and Moms have their hands full. Taking care of brawling kids, niggling tweens and bored teenagers becomes a fulltime occupation, once again. But cheer up, for the website mustformums.com tells you how to cope in this situation. Conceptualised by Rina Mehta, author of the best seling book,Navneet Mumbai Mum’s Guide, the website offers help, information and guidance on the various aspects of bringing up a child. It has information ranging from schools and doctors to parties and holiday activities. There's a list of schools and chemists in Mumbai. mustformums.com is also interactive and lets one do things like creating and printing party invitation cards online. The site will soon include content from other cities. 19th April 2000 (Times Computing) Times Of India

Mother’s Helper..... The Navneet Mumbai Mum’s Guide gave mothers the practical information they required. On bestseller lists since its release in November the book now goes online to make information more interactive. The main features of www.mustformums are a directory of schools, nurseries, classes and party organisers, a special section that includes grandmother’s recipes, medical advice from doctors, articles and even an auto calculating immunisation chart. The party assistant section also gives details on how to organise theme parties at home. There are separate sections on Indian names, TV-free activities, plus a site to sell or exchange baby stuff. Billboards, chats, discussion forums are also part of the site. Want more? You can get advice and counseling from the Education Secretary, leading pediatricians and other eminent personalities involved in child related activities. There are also child-friendly holidays, complete with itineraries. Gift ideas for children, 24-hour chemists and pediatricians and activities for children in the city like libraries, parks and clubs are also listed. Next on the anvil? The author of Mumbai guide, Rina Mehta, is working on mum’s musthaves for Bangalore and Delhi, followed by Calcutta and Ahmedabad. Friday 21st April 2000 (Express Newsline) Indian Express